Twitter Launches “90% Accurate” Gender...
Twitter Launches “90% Accurate” Gender Targeting For Advertisers http://t.co/mpo1iZcx
December 20, 2012
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Twitter Launches "90% Accurate" Gender Targeting For Advertisers
Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It's not really the way Twitter operates. However, as the company works to improve its monetization strategy, it's going to need to continue to improve the experience for advertisers.